5 Buyer Expectations That May Outlast COVID-19
Whereas we are able to’t predict precisely when the novel coronavirus (COVID-19) pandemic will go, it’s protected to imagine one factor: The virus will impression the best way you do enterprise and your prospects’ expectations for years to return.
(See the most recent updates on how ERIE is supporting prospects throughout this unprecedented time in our COVID-19 Info Heart.)
Over the previous few months, there’s been no scarcity of modifications to navigate. From new telecommuting insurance policies to cleansing procedures, you’ve quickly adjusted to a brand new and sudden regular. As on your prospects? Facilities like on-line ordering or curbside pickup – as soon as seen as extras – have gotten the brand new customary, at the same time as companies progressively transition to in-person service.
As we navigate the following chapter of COVID-19 collectively, these (and extra) expectations simply is likely to be right here to remain. What would possibly your prospects anticipate from what you are promoting on this new regular and past? Listed below are some tendencies which are more likely to stick round:
5 Issues your Clients Count on Throughout (and After) COVID-19
- Clear cleansing and security protocols: This retains everybody on the identical web page and builds belief and accountability. Are you closing down early to wash in a single day? Sanitizing frequently-touched surfaces? Requiring masks for entry? Make expectations clear and available, reminiscent of a web page in your web site or a social media submit. Then, keep in mind to carry staff and prospects accountable. (Get trusted suggestions for cleansing workplaces on CDC.gov.)
- Contact-free choices: On-line ordering. Curbside pickup. Video consultations. Get artistic and take into consideration what is sensible for what you are promoting. Sustaining social distance is solely the suitable factor to do – and at the same time as restrictions calm down, prospects’ want for contact-free choices is just not going away anytime quickly.
- Up to date hours of operation: If Google says you’re open however your web site says you’re closed, that may confuse and frustrate prospects… or price you a sale. Be sure that your hours and speak to data are constant in your web site, search engines like google and social media. Put an indication within the window to speak modifications in working hours to passers-by – and don’t overlook to alter what you are promoting voicemail too.
- Staying linked: Sustaining social distance doesn’t imply we now have to remain emotionally aside. Be in contact together with your prospects by social media or e-newsletters to allow them to know they’re nonetheless prime of thoughts (and maintain what you are promoting prime of thoughts, too). A coupon or low cost code can present a useful incentive whenever you attain out, as properly.
- A bit vulnerability: In case your first try at one thing new is slightly wonky… so what? Inform your prospects you’re attempting your greatest and ask for sincere suggestions. Purpose for progress and authenticity, not perfection – and don’t overlook to have a good time the small victories. In any case, we’re figuring this out collectively.
Trusted Assets for Enterprise Homeowners About COVID-19
For starters, it’s important to comply with the newest steering from native, state and federal officers. For extra recommendations on working what you are promoting throughout COVID-19, maintain these hyperlinks useful and examine them typically:
- Occupational Security and Well being Administration (OSHA): COVID-19 Useful resource Information
- Heart for Illness Management and Prevention: Steerage for Companies and Workplaces
- U.S. Chamber of Commerce: Combatting the Coronavirus
- U.S. Division of the Treasury: CARES Act Help for Small Companies
- U.S. Small Enterprise Affiliation: COVID-19 Small Enterprise Steerage and Mortgage Assets
Wanting After You
On the coronary heart of working a small enterprise is being a part of the encircling group – getting concerned, serving to individuals and supporting causes. Doing the suitable factor is what we’re about at Erie Insurance coverage, too – whether or not it’s customer support, claims service or group service.
It’s why we’ve introduced greater than $400 million in reduction for each private and business auto prospects and made greater than $2 million accessible to brokers to offer again to native communities by our ERIE Brokers Giving Again challenge.
Our native, unbiased brokers are additionally enterprise homeowners similar to you. Discuss to your native agent for a protection evaluation.
